From Corporate to Creative

 We are excited to chat with creative free spirit Tanna Paradis. Tanna is the founder of “Love Honor Upcycle,” a fashionable vintage jewelry line that is currently based out of Philadelphia, Pennsylvania. We sat down with Tanna, to find out more about how she made the transition from corporate to creative.


1.Tell us a little about your journey to becoming an entrepreneur?

My professional roots are in advertising so I am a creative spirit at heart, however after many years of corporate life, I I was truly burnt out from the pace. I always wanted more and to break out and do my own thing. I dabbled in different creative pursuits but my a’ha moment arrived when I transformed some vintage family heirlooms into hair accessories for my own wedding. The process sparked a real passion for creating. I adore the hunt for vintage treasure, the creative transformation into modern pieces and the final interaction with brides and other customers who are drawn to my work.
2. What do you believe is the biggest struggle women currently face in business?

I wish I could say there is no distinction between men and women in terms of running your own business, but I don’t believe we are there yet. I think for the most part, women still try and do it all. It’s a struggle for me to focus on what I do best and delegate out other areas both personally and professionally. Women today have several full time jobs as business owners, moms, wives etc. This can be an overwhelming struggle, if you don’t put boundaries and systems in place.

3. What has been your biggest struggle or limitation since working for yourself?

Limiting fear of both success and failure. It’s scary to put yourself out there and know it’s really all up to you. But as Tim Gunn says ” you just make it work.”

4. What has been your biggest triumph or accomplishment so far as an entrepreneur?

My biggest triumph is knowing I have made someone feel happy or pretty, or confident because of something I’ve made. I have so many letters, emails and online testimonials that just lift me up. Every time I look at them I know I’ve landed on the right path.

5. What advice do you give to those out there, that want to become and entrepreneur, yet don’t know how or where to get started?

Planning is important, but doing is even better. Dip your toe in the water to see how it feels. The cost of starting a business is relatively low with the Internet and blogging, so put yourself out there and see what resonates. Refine as you go and leap when you feel ready.

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